About Creative Services

What is a freelance creative service?
A freelance service is similar to having an in-house designer

My client’s creative service requirements fall in-between an employee and an agency provider. They want someone who can work independently, but also someone they can have a direct relationship with, one who will value their business as much as they do.

Large companies typically have an in-house creative service team. The creative team works with all areas of the business including management, accounting, sales, marketing, IT, distribution, and product development. Unlike creative Agencies, which autonomously manage all elements of a specific area, such as advertising, in-house designers work with everyone in the company and are available for all creative projects: from brainstorming to newsletters to invoices, ads, and more.

“As a freelance designer, I value the opportunity to establish a long-term relationship with my clients so that together, we can come up with a plan to help them grow and become successful”

What is the value of long-term creative services?
A creative professional can help you save time and money in the long run

In other professional fields, such as finance or health, people derive many benefits from having a long-term relationship with their provider. Over time, the provider’s familiarity with a client’s history and needs adds a value and peace of mind that cannot be measured or easily replaced. The same holds true for a modern business. Today, now more than ever before, businesses are challenged to stand out from the crowd in a global market. And to be successful – to promote their unique qualities and attract a targeted audience – a business needs to partner with a creative service who understands where they have been, where they are going, and will be there every step of the way. A successful long-term creative service partnership insures that your message stays on track, your business goals are focused, and money isn’t being wasted while your business grows.

What does this creative services include?
A design professional with Technical knowledge,
Visual Organization Skills, and the ability to create Original Content

• TECHNICAL KNOWLEDGE: Many design projects require knowledge of best practices for print and web as well as the specific technical requirements from each printer/publication. Although the production tasks are technical in nature, they require design knowledge in order to make decisions on image quality and/or suggest alternative solutions – especially when there are conflicts between expectation and technical limitations.

• VISUAL ORGANIZATIONAL SKILLS: Organizational skills come from experience and a natural ability to visualize things in the brain. Professional designers are good at solving organizational puzzles, balancing different elements, and helping to bring clarity. I believe that when it comes to visual communication, shared involvement will often lead to a superior solution (especially in a productive team atmosphere). With a creative service, the client/provider team can also be expanded by new online technologies which allow us to see how people interact with a design, leading to unexpected breakthroughs in creating effective visual communication.

• ORIGINAL CONTENT: “Content” typically includes photographs, videos, and a logo and/or other brand materials. My recommendation is for every business to have a basic style guide. These style guidelines should include original content in the form of a vector graphic logo, selected typography, color palette, graphic elements, and text. This will help unify all the organization and production projects for the business as a whole.